Videocon will continue to focus on Shah Rukh Khan as its brand ambassador in both its print and television ads.
Companies respond to crisis by drawing talent from all pools.
Refrigerators or ACs could be dearer soon as the consumer durable companies start conforming to energy efficiency standards.
After acquiring brands such as Yardley from Procter & Gamble and Finesse and AquaNet from Unilever, Lornamead , the UK-based personal care products company, betting big on India.
After clients, advertising agencies are now offering freebies, well, to their own men.
A range of healthy variants are being launched across categories in the Rs 25,000 crore ($ 5,680 million) F&B space in India.
After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator.
Confectionery giant Perfetti Van Melle India is experimenting with new forms of communication
Publishers of yellow pages (directory) are feeling the blues as a blanket service tax has been levied on space sale for advertising in business directories and trade catalogues.
However, Misra added that Vodafone will need to follow this transition up with a highly visible multimedia campaign in the initial two months. "This will instill confidence among consumers that their brand is in the right hands," he said.
Bonino told Business Standard that the Italian delegation, which included almost 400 top Italian CEOs, was extremely bullish on enhancing business ties with India.
The Tata group is looking to spin off its bottled water business into a separate company.
As Videocon expands its presence in consumer durable retail, the company has followed it with the launch of its private label under the Next brand.
The Videocon Industries-led consortium has submitted a revised bid to the creditors of Daewoo Electronics for buying their stake in the South Korean electronics major.
In the last month and a half, Danone has announced initiatives in China, Japan and Thailand, indicating a significant role played by Asia in the gameplan of the Euro13 billion dairy major.
Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
Confessing to thinking in Hindi, porters, truck drivers and chauffeurs have inspired him to create award-winning advertisements.
The Bombay Stock Exchange, Asia's oldest financial institution, is exploring a novel concept to increase the employee involvement and knowledge base of its employees.
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